Claria
Custom software and automation · Bogotá, serving all of Colombia

What in your company is still done by hand?

That’s exactly what we build so it runs on its own. Quoting, invoicing, answering, dispatching, collecting — tailored to how you operate, not to a template you’re stuck adapting to.

30 minutes · free · no sales pitch

agent · in production24/7

We build on

  • Microsoft
  • Google
  • AWS
  • Oracle
  • OpenAI
  • Anthropic
  • ElevenLabs
02 · What we build

Five pains. Five things we build.

None of them gets installed: each is designed around your operation, your systems and your prices. Open each one to see what’s included and the numbers it’s measured by.

01
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The work that’s still done by hand

Invoicing, dispatching, reconciling, putting together Friday’s report: the tasks that eat up your team’s week and that no system does for you. We build them so they run on their own, and we connect the tools that don’t talk to each other today.

Average impact–42% · average operating time
02
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The money that leaks out without showing up in any report

Overtime that’s become routine, mistakes that have to be redone, software you pay for and nobody uses. We find where it’s going, line by line, and tackle what pays off most first.

Average impactCOP 28M/mo · savings for the average client
03
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The customers who leave because nobody got back to them

On top of your catalog and your prices, we build an assistant that serves, quotes, qualifies and books at any hour — and hands the case to your salesperson when it really matters. WhatsApp is a channel; what we build is yours.

Average impact+31% · sales funnel conversion
04
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The customer who asks the same thing three times

“Has my order shipped?”, “can you confirm the invoice?”, “when will it arrive?”. Those answers go out on their own, instantly, and your team only steps in when the case calls for it — with all the context already summarized.

Average impact9 min · first response time
05
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The call that goes to voicemail

We pick up the phone on the first ring, at any hour: we confirm orders, book appointments, collect receivables and transfer to a person when the case requires it. No busy line, no voicemail, no menus.

Average impact0 · unanswered calls
03 · Before and after

This is what a week looks like before and after.

Drag the handle: on the left, the week your team lives today; on the right, the same week with automated flows. Measured in the client’s operation during the first 90 days.

Operating week · today
5 people · manual logging
47 ha week on manual tasks
6rework cycles per week
31 %orders not logged
Operating week · with Claria
same team · automated flows
12 ha week of supervision
0rework cycles per week
100 %orders logged
Drag to compare

Typical week at an 18-employee distributor · before and after 90 days of implementation.

04 · Built to measure

This assistant is useless to anyone else.

We built it for a distributor: it knows their inventory, their contract pricing and their invoicing. Message it yourself and see the difference between something built for one business and a template chatbot.

Demo · message it yourself
Agent · Distribuidora Andina
online · replies in seconds
Demo conversation

What sets a custom agent apart

  • It knows the business. It checks real inventory, contract pricing and invoicing — it doesn’t answer from a decision tree.
  • It acts, not just answers. It builds the quote, files it in Siigo, books the technician and opens the case with an owner.
  • It knows when to step aside. It escalates to the right salesperson, with full context, when the case calls for it.
  • It lives where your customer is. WhatsApp, voice, web or your own system: the channel is a deployment decision, not the product.

Illustrative scenario. The companies, people and figures in this conversation are fictional; the agent’s behavior is exactly what we implement.

05 · How we work

First we understand your operation. Then we build.

We don’t sell subscriptions or licenses. We start by looking at how you work today, put a number on what it’s costing you, and only then do you decide whether it’s worth building.

  1. 01

    We listen

    We sit down and look at how your team works today: what’s done by hand, what gets repeated, what falls through the cracks when the day fills up. We don’t show up with a tool looking for somewhere to plug it in.

    Deliverable — A map of your operation with times, costs and prioritized bottlenecks.
    118assessments delivered to companies
    47automated processes in production
    14Colombian cities served
  2. 02

    We put a number on it

    We tell you how much it’s costing you to keep things as they are and how much you get back if we fix it, process by process, with every assumption in plain sight so you can challenge it. With your data, not industry averages.

    Deliverable — Projected return per initiative, with assumptions and payback period.
  3. 03

    We build it for you

    No templates: it’s designed around your processes, your systems and your prices. And you only move forward if the return justifies the investment — if the numbers don’t add up, we tell you in that same meeting and there’s no project.

    Deliverable — Your solution in production, documented, with the code in your name.

That first conversation isn’t a form: you walk away with your own numbers, whether you use them with us or not.

Tell us about your case
06 · Calculator

How much is doing it by hand costing you?

Set the three sliders using your own numbers. The math uses our real average: 42% of time recovered in the processes we automate.

6 people
14 h/wk
$22,000 COP
Today · manual364 h/mo
With Claria · oversight211 h/mo

An estimate, not a quote. In our first conversation we measure your real times, process by process.

Estimated result
$3,360,773 COP
in operating savings per month · $40,329,274 COP per year
153 hhours your team gets back every month
4.3 monthsto recoup a typical investment of $14,400,000 COP

Problem first, technology second: if the number doesn’t show up in your operation, there’s no project.

07 · Why Claria

Engineering with a Colombian accent, not imported templates.

The automation ecosystem is full of tools built in the US for US companies. We live, work and invoice in Colombia. We understand the business that runs on WhatsApp, Siigo, the DIAN and a spreadsheet — because our clients are that business, not a case study.

01.

Custom-built, not templates.

Every business runs differently. We build what fits yours — instead of forcing you into a pre-packaged product that ends up being more dead weight than leverage — and the code stays in your hands.

02.

We speak the language of your operation.

Your suppliers, the DIAN, Siigo, WhatsApp Business and the spreadsheet that holds the business together. We don’t translate an imported SaaS into your reality: we start from it.

03.

Problem first, technology second.

We don’t show up with a tool looking for somewhere to plug it in. We understand what your operation is costing you and build only where the return is real and measurable.

04.

Metrics, not adjectives.

We show you hours saved, pesos cut, response times. No inflated narrative, no abstract “digital transformation”. Numbers you can verify in your own operation.

Measured with clients
–42 %
of operating time recovered in the processes we automate
24 implementations · first 90 days
Our standard
< 10 sec
to reply to a customer, at any hour of the day
Service commitment of our agents
Our standard
24/7
operation that doesn’t depend on office hours or staff turnover
Service commitment of our agents
Business case
Your %
of receivables recovered: we set the target with you, using your numbers
Defined in the business case
08 · Frequently asked questions

What companies ask us.

Do you build custom solutions or sell me an off-the-shelf product?

Custom. We don’t sell subscriptions or licenses for a pre-packaged product: we look at how your business runs and build what it needs — automation of your processes, assistants that serve and execute, integration between the systems you already use, and custom software when it’s called for. The code and automations live on your infrastructure and in your name, with no lock-in and no black box.

What if my process is very specific?

That’s normal, and it’s exactly the case we handle. No two businesses invoice, ship or collect the same way, so we don’t start from a template you have to adapt to: we start from how you do it today. The more specific your process, the less a generic product helps you and the more sense it makes to build it.

How much does it cost to automate what we do by hand today?

We work per project, with the projected return on the table: we prioritize what pays for itself within the first 90 days. In the first 30-minute conversation, free of charge, we review your operation and give you a realistic estimate based on the scope.

How soon will I see results?

The first piece is usually running within 4 to 8 weeks, with reviewable deliveries every two weeks. We design in phases so you see value from the first milestone, not at the end of the project.

How is Claria different from imported SaaS software?

A SaaS forces you to adapt your operation to a generic product designed for another market. We start with your problem and build around your process, integrating the tools you already use. The code is yours: no lock-in and no black box.

What is an AI agent and what is it used for in a company?

An AI agent is an autonomous system that understands its context, makes decisions and carries out tasks by connecting to your systems. Unlike a chatbot that only replies, an agent can qualify a customer, book an appointment, create an order or reconcile data without human intervention, and escalates to a person only when the case calls for it.

Does automated WhatsApp support actually hold a conversation, or does it sound like a robot?

It holds a conversation. We work on the official WhatsApp Business API with models trained on your business, so it replies in natural language and in your tone, quotes, sells and books, and hands the case to a human advisor with full context when needed.

What does Claria mean?

Claria comes from “claridad” (Spanish for clarity) + “IA” (AI). We are an automation and artificial intelligence firm based in Bogotá: first we give you clarity on what’s worth solving, and only then do we build.

The cost of waiting

Every week it keeps being done by hand has a cost. Let's put a number on it before you invest a single peso.

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09 · Contact

Tell us what your team still does by hand. We’ll tell you whether it’s worth solving.

Thirty minutes, one of your processes, and we walk away with a number: what it’s costing you today and how much you’d get back. If there’s no return that justifies the project, we’ll tell you on that same call.

WhatsApp
+57 320 335 0849
Email
hola@claria-co.com
Office
Bogotá · Mon–Fri 8:00–18:00 (COT)
Tell us about your case
30 minutes · free · no sales pitch.
Claria · Custom AI and Automation for Businesses