We automate the processes holding your operation back — sales, customer service, finance, logistics — and connect them to your ERP, your CRM and your channels. From one priority process at a small business to phased rollouts across several business units: custom-built, with measured results and hands-on support throughout implementation.
30 minutes · free · no sales pitch
We build on
None of them is a technology problem. All of them are time and money slipping away without anyone counting. Find yours and see what we build to get rid of it.
“Messages pile up and we reply the next day — or not at all.”
The customer who won’t wait has already written to someone else.
“We invoice by copying and pasting between Excel, the ERP and email.”
Hours you pay for twice: once to do it and again to fix it.
“If the phone rings after hours, it goes to voicemail.”
Nobody returns that call. Nobody knows how many there were.
“Every department has its own spreadsheet, and nobody brings the same number to the meeting.”
Meetings go into reconciling figures instead of making decisions.
“Connecting the CRM to the ERP has been on the to-do list for two years.”
Meanwhile, someone bridges the two by hand every single day.
“Every location runs the same process its own way, and nobody knows what step each case is at.”
Without traceability there’s no way to scale, audit or correct course in time.
Yours isn’t on the list? Those are our favorite ones: none of this comes out of a catalog.
Tell us about your caseNone of them gets installed: each is designed around your operation, your systems and your prices. Open each one to see what’s included and the numbers it’s measured by.
Invoicing, dispatching, reconciling, putting together the month-end report: the tasks that eat up your team’s week. We automate them end to end and connect the ERP, CRM and channels that don’t share data today, with every step traceable.
Overtime that’s become routine, mistakes that have to be redone, licenses you pay for and nobody uses. We find where it’s going, line by line, and tackle what pays off most first.
On top of your catalog and your prices, we build an assistant that serves, quotes, qualifies and books at any hour — and hands the case to your salesperson when it really matters. WhatsApp is a channel; what we build is yours.
“Has my order shipped?”, “can you confirm the invoice?”, “when will it arrive?”. Those answers go out on their own, instantly, and your team only steps in when the case calls for it — with all the context already summarized.
We pick up the phone on the first ring, at any hour: we confirm orders, book appointments, collect receivables and transfer to a person when the case requires it. No busy line, no voicemail, no menus.
The method is the same; the scope, controls and pace change. Use this as a reference, not a fixed category: many companies start in one column and grow into the next.
One priority process, with its return calculated before we build.
A cross-department process map and a first integration that ends double data entry.
A scoped pilot in one department or business unit, plus a phased rollout plan.
Phases, integration, human oversight, documentation and support: this is how we take a project from the first meeting to production.
See how we implementDrag the handle: on the left, the week your team lives today; on the right, the same week with automated flows. Measured in the client’s operation during the first 90 days.
Typical week at an 18-employee distributor · before and after 90 days of implementation.
We built it for a distributor: it knows their inventory, their contract pricing and their invoicing. Message it yourself and see the difference between something built for one business and a template chatbot.
Illustrative scenario. The companies, people and figures in this conversation are fictional; the agent’s behavior is exactly what we implement.
We don’t sell subscriptions or licenses. We start by looking at how you work today, put a number on what it’s costing you, and only then do you decide whether it’s worth building.
We sit down and look at how your team works today: what’s done by hand, what gets repeated, what falls through the cracks when the day fills up. We don’t show up with a tool looking for somewhere to plug it in.
We tell you how much it’s costing you to keep things as they are and how much you get back if we fix it, process by process, with every assumption in plain sight so you can challenge it. With your data, not industry averages.
No templates: it’s designed around your processes, your systems and your prices. And you only move forward if the return justifies the investment — if the numbers don’t add up, we tell you in that same meeting and there’s no project.
That first conversation isn’t a form: you walk away with your own numbers, whether you use them with us or not.
Tell us about your caseSet the three sliders using your own numbers. Everything is calculated in US dollars (USD) so it works in any market; use the hourly cost in your country.
Assumptions: 4.33 weeks per month and 42% of time recovered, the average measured across 24 implementations during the first 90 days. This is an estimate, not a quote: in our first conversation we measure your real times, process by process.
Problem first, technology second: if the number doesn’t show up in your operation, there’s no project.
We are a firm founded in Colombia, with our headquarters and team in Bogotá. We don’t resell generic software: we design around your processes and systems, deliver documented solutions with the code in your name, and work on Colombia time (UTC−5), which overlaps with most of the workday in North and Latin America.
Every business runs differently. We build what fits yours — instead of forcing you into a pre-packaged product that ends up being more dead weight than leverage — and the code stays in your hands.
ERP, CRM, service channels, invoicing and the spreadsheet a process depends on. We don’t ask you to switch systems to get started: we build on top of them and document every connection.
We don’t show up with a tool looking for somewhere to plug it in. We understand what your operation is costing you and build only where the return is real and measurable.
We define what the AI does on its own and what requires human approval, with least-privilege permissions and a log of every action. Built for operations that have to be accountable.
Hours saved, costs cut and response times, measured against a baseline. No inflated narrative, no abstract “digital transformation”: numbers you can verify in your own operation.
Our headquarters and team are in Bogotá. From there we support companies in Colombia and in the markets we are expanding into: the United States, Canada, Costa Rica, Venezuela, Peru, Chile and Argentina.
Select a country on the map or in the list. With a keyboard, use the arrow keys to move between them.
Our headquarters are in Bogotá, where we design, build and support every project. In Colombia we have served companies in 14 cities, remotely and on-site when the project calls for it.
Any process that is repetitive or follows clear rules, in any department: sales (lead qualification and follow-up, quotes), customer service (WhatsApp, email and phone with AI agents that hand the case to a person when needed), finance (invoicing, reconciliation, collections), operations and logistics (orders, shipping, inventory) and the reporting that is still assembled by hand across departments. We prioritize them by the return each one frees up in your operation.
Yes. With a small business we usually start with one priority process, such as WhatsApp support or invoicing. With a mid-sized company, by connecting departments and systems so data flows with full traceability. With a large enterprise, with a scoped pilot in one department or business unit and a phased rollout, with the solution’s governance defined from day one. The method is the same; the scope, controls and pace change.
We connect to your ERP, CRM, messaging channels, email, databases and spreadsheets through their APIs or webhooks; when there’s no standard connector, we build custom middleware. We use authenticated, encrypted connections with the minimum permissions required, and every sync is logged and monitored with alerts. You don’t need to replace your systems to get started.
First, a discovery of your operation: a process map with times, costs and bottlenecks. Next, the business case, with the projected return for each initiative and every assumption visible. Then we build in phases, with deliveries you can review every two weeks; the first piece is usually in production within 4 to 8 weeks. Each phase moves forward only if the previous one shows the expected value. In large operations we start with a pilot in one department or business unit.
Before we build, we set a baseline with your data: hours per task, response times, errors and process cost. Once the solution is in production we measure the same things, and you see them on a dashboard of hours and costs saved, verifiable in your own operation. For reference, across 24 implementations our clients recovered an average of 42% of the operating time of the automated processes during the first 90 days.
Our team is based in Bogotá and works remotely with companies operating in the United States, Canada, Costa Rica, Venezuela, Peru, Chile and Argentina, in English or Spanish. Bogotá is on UTC−5 all year, so we share most of the workday with North and Latin America. Business cases are presented in USD. On-site visits and contracting terms are defined by country and project scope.
We document the solution, train your team and monitor it for the first 90 days; after that we offer monthly support on demand. On controls, we define with you what the AI can do on its own and what requires human approval, with rules, validations, least-privilege permissions and a log of every action. The code and automations live on your infrastructure and in your name. Support levels and response times are agreed in the contracted scope.
Custom. We don’t sell subscriptions or licenses for a pre-packaged product: we look at how your business runs and build what it needs — automation of your processes, assistants that serve and execute, integration between the systems you already use, and custom software when it’s called for. The code and automations live on your infrastructure and in your name, with no lock-in and no black box.
It depends on the scope, which is why we work per project with the projected return on the table: we prioritize what pays for itself within the first 90 days. In the first 30-minute conversation, free of charge, we review your operation and give you a realistic estimate.
Generic SaaS forces you to adapt your operation to a product designed for the average customer. We start with your problem and build around your process, integrating the tools you already use. The code is yours: no lock-in and no black box.
An AI agent is an autonomous system that understands its context, makes decisions and carries out tasks by connecting to your systems. Unlike a chatbot that only replies, an agent can qualify a customer, book an appointment, create an order or reconcile data without human intervention, and escalates to a person only when the case calls for it.
Claria comes from “claridad” (Spanish for clarity) + “IA” (AI). We are an automation and artificial intelligence firm founded in Colombia and headquartered in Bogotá: first we give you clarity on what’s worth solving, and only then do we build.
Thirty minutes, one of your processes, and we walk away with a number: what it’s costing you today and how much you’d get back. If there’s no return that justifies the project, we’ll tell you on that same call.